Creative artists have a problem. They believe in differences between the Creatives and the Suits, the Right Brains and the Left Brains, the artists and the businesspersons; differences that keep them focused on their music and ignorant of what it takes to succeed in the music business.
Steve Grossman should know. He failed in the creative arts. And while failure may be a harsh way to describe a 20 year drumming career with multiple hits, tours, endorsements and a Grammy, it’s the truth. He failed to build a long-term, music career and left music in 2001 for a job in the “Real World.”
That’s when he learned that there is really very little difference between The Arts and the Real World. You can make a living in either world…you just have to know the rules. By NOT following in Steve’s footsteps you’ll discover:
-Why your talent is your biggest problem.
-The importance of planning and how to do it well.
-How and why you must think like a business owner.
-Why people are key to your success and how to succeed with them.
-Why “succeeding in the creative arts” is a terrible goal.